A few beers

So a copywriter partner of mine, Jenna, and I went to try out a product we are soon to be writing ads for : Goose Island's new "Green" (yeah, I know.) Beer; "Green Line Pale Ale...
About Green Line Pale AleGreen Line Pale Ale is a honey colored, sessionable, American pale ale with a pronounced, bright, American hop aroma and citrus flavor. Notes of biscuit and lightly toasted malt create the backbone for Green Line's pleasant, crisp bitterness.

Green Line Pale Ale is available on draft only in Chicago to help cut down on packaging waste and reduce the impact from refrigerating and transporting beer over long distances. With Green Line Pale Ale, Goose Island will investigate ways to reduce the carbon footprint of its beer through improvements to processes and equipment both in and outside the brewery. About Green Line Tap Handle
The tap handle for Green Line Pale Ale is made of wood reclaimed from ash trees killed by the emerald ash borer in the Chicago suburb of Wilmette, IL.
So. We went to Sheffield's. It's a solid, if not awesome, neighborhood tap-heavy bar focused on the new stuff. They didn't have it. So, we drank otherwise. We're good patrons. We talked a ton about advertising.
We pondered about awards. It seems like an award is almost like an insta-job. Or something close to. But, really, what are the awards really saying? It seems a bit like advertising masturbation or something (but, not the good kind). Well, more like the kind where they talk to themselves about how awesome they are right before the big...oh. Nevermind. My grandma might be more caught up on the new fandanglings of google these days. Anyway, the first time I rode the el in Chicago I wound up going the wrong way on the Green line. I had multiple people staring at me as we descended the wrong way away from the city lights. Plugging away on my blackberry, I finally had a friendly gentleman tell me "Honey, you aren't supposed to be riding the train in this part of town," and he was right. We were at 59th St. and I jumped off. I asked a very nice couple if I should get a cab and they told me not to leave the vicinity of the train platform and just to "go back where you came from." It was a learning experience to say the least. I hope that the Green Line PA is a little friendlier. So a copywriter partner of mine, Jenna, and I went to try out a product we are soon to be writing ads for : Goose Island's new "Green" (yeah, I know.) Beer; "Green Line Pale Ale...

About Green Line Pale Ale

Green Line Pale Ale is a honey colored, sessionable, American pale ale with a pronounced, bright, American hop aroma and citrus flavor. Notes of biscuit and lightly toasted malt create the backbone for Green Line's pleasant, crisp bitterness.

Green Line Pale Ale is available on draft only in Chicago to help cut down on packaging waste and reduce the impact from refrigerating and transporting beer over long distances.

With Green Line Pale Ale, Goose Island will investigate ways to reduce the carbon footprint of its beer through improvements to processes and equipment both in and outside the brewery.

About Green Line Tap Handle

The tap handle for Green Line Pale Ale is made of wood reclaimed from ash trees killed by the emerald ash borer in the Chicago suburb of Wilmette, IL.

So. We went to Sheffield's. It's a solid, if not awesome, neighborhood tap-heavy bar focused on the new stuff. They didn't have it. So, we drank otherwise. We're good patrons. We talked a ton about advertising.

We pondered about awards. It seems like an award is almost like an insta-job. Or something close to. But, really, what are the awards really saying? It seems a bit like advertising masturbation or something (but, not the good kind). Well, more like the kind where they talk to themselves about how awesome they are right before the big...oh. Nevermind. My grandma might be more caught up on the new fandanglings of google these days.

Anyway, the first time I rode the el in Chicago I wound up going the wrong way on the Green line. I had multiple people staring at me as we descended the wrong way away from the city lights. Plugging away on my blackberry, I finally had a friendly gentleman tell me "Honey, you aren't supposed to be riding the train in this part of town," and he was right. We were at 59th St. and I jumped off. I asked a very nice couple if I should get a cab and they told me not to leave the vicinity of the train platform and just to "go back where you came from." It was a learning experience to say the least. I hope that the Green Line PA is a little friendlier.